She is Maryam and she started her academics with BSc Hotel Management (honors) From Amity University Dubai Campus with a Major in HRM and worked alongside in an auditing firm. She has also been a lecturer of Business Studies. Maryam has earned a diploma in Communication skills and Behavioral Science in 2017 from Dubai. In 2019 she moved to Italy and started her Masters in Banking and Financial Econometrics and then Masters in Economics and Financial Sciences from the University of Messina. Studies and practical work instilled the curiosity of research in her therefore after completing MSc, she started PhD in Business for Society at Unimib. Her research interests are regarding Social Media, Marketing and Behavioral Sciences. She hopes her research work becomes an asset to the business world.

Lorenzo has multiple years of experience working in Integration and Big Data projects. Working at Google since 2010, he supported technical integration on several Google products: Google AdSense, YouTube and now Google Cloud Platform. He is a Certified Google Cloud Architect, Data Engineer, YouTube Audience Growth and Digital Rights. In his spare time, Lorenzo loves investigating areas where technology can help increase autonomy of people with disabilities. This passion led Lorenzo to start a 20% project inside Google focused on making the Google Assistant more accessible announced at Google I/O 2019: Project DIVA. Project DIVA inspired Action Blocks, a Google application released in 2020. Here my research title proposal: Business, technical and regulatory profiles of Artificial Intelligence as a general-purpose technology: a multi-disciplinary framework to help predict how AI could shape the future of society. Technical Lens.

I am Antonella Di Maso, a Phd student in B4s. I have a Bachelor's degree in Sociology and a Master's degree in Management and Services Design both at the University of Milan-Bicocca. I work as an interviewer for statistical surveys on issues related to the Labor Market and Consumptions. My study interests concern Sustainable Development, Social Innovation, B-Corporation firm and "Third Sector". My research topic will be Community Cooperatives on which I have already developed my master's thesis.

Alka Rathore is a PhD student of the Business for Society programme at Milano-Bicocca. She holds Double Master Degrees one in science and other in Management from Indian Universities. She has been teaching many courses in area of HR like Human Resource Management, Human Resource planning, Recruitment and Selection, Employee training and development; Organisational Behaviour and marketing modules to graduates and master students of universities in Bhutan and India. She has published six papers including peer-reviewed journal articles and conference proceedings. Her current research interests are in Human Resource Management, Human Resource development, Organisational Behaviour.

Nicola Roviaro is an executive PhD student working at Google since 2010 where he is currently responsible for the EMEA go-to-market strategy of advertising and measurement tools helping businesses to continue achieving their marketing objectives without compromising people's privacy online. Previously, Nicola was responsible for the expansion of the YouTube advertising offer in Europe and Italy. Nicola has a master degree Economics and Management for Arts, Culture and Communication. His PhD research is titled: Data and Trust profiles of Artificial Intelligence as a general-purpose technology: a multi-disciplinary framework to help predict how AI could shape the future of society.

Rosella graduated in Philosophy at the Universita' Cattolica del Sacro Cuore di Milano, she attended the Master in Marketing and Communication at ISTUD. Her work experience began in Nielsen, in the N.A.S.A. unit focused on advertising investments and continued in Media Agencies as a Researcher in Initiative Media, Starcom, Mindshare, groupm up to Aegis as a Research Manager. She joined the Italian Team Agency in Google eight years ago as Head of Agency Insights to get back into the game and combine her expertise on TV with that on Digital and then move on to managing relations with trade associations focused on 'advertising from 2019.